Regional Marketing & Investment Strategy Project Moves Forward

Grandview, September 20, 2013 – The eight municipalities who are members of the Parkland Agricultural Resource Cooperative Ltd. (PARC) are one step closer to attracting business and investment to its region.

Financial contributions of $24,500 from the Invest Canada-Communities Initiative (ICCI), with the Global Commerce Support program of the Department of Foreign Affairs & International Trade, along with $21,500 from the Province of Manitoba’s Partner 4 Growth program and the Rural Economic Development Initiative will assist with completing the final phase of the “Parkland Regional Growth Strategy” initiative.

Formally started in 2010, PARC has consulted with the businesses in the region as to what they felt were the areas opportunities, challenges and gaps for doing business.  “The project has been a strategic approach to developing a long-term market strategy for our area.  We are listening to our businesses, we are identifying opportunities and we are taking a direct approach to attract investment,” said Dennis Forbes, Reeve of the RM of Dauphin and vice-chair of the PARC board.

Major activities are to explore specific potential for regional competitiveness and development, including a long-term marketing strategy, investment readiness, lead protocols, identifying opportunities, business cases, targeting materials and a new investment attraction website feature, all with the banner of being “industry ready ~ family friendly”.

Through the efforts of PARC, there are 8 municipalities that have pooled their resources to work together as one region.  “We have recognized that we must work together and share our resources to accomplish what we could not do individually.  Businesses look to what the region has to provide and we must cooperate together,” said Clifford Kutzan, Reeve of the RM of Grandview and chair of the PARC board.

By developing knowledge about a specific opportunity, the region will gain an understanding about which gaps exist and which strategy tools need to be developed to increase the regions competitiveness.  “Developing a regional strategy to capture value from the raw commodities available in the region is critical to retain and build a population base,” said Marnie Kostur, executive administrator.

PARC has contracted to work with Outlook Market Research Consulting from Winnipeg Manitoba who has been working on the project since 2010.  The consulting firm has completed a number of similar projects in other communities.

Parkland Agricultural Resource Co-op Ltd. is a regional industry development group of eight member municipalities that work together on emerging economic development opportunities that promote agricultural and natural resources and aim at attracting investment to the region.  Member municipalities include RM of Hillsburg, RM and Town of Grandview, RM and Town of Gilbert Plains, RM and Village of Ethelbert and the RM of Dauphin.

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For more information, please contact:

Parkland Agricultural Resource Co-op Ltd. (PARC)
Marnie Kostur
(204) 546-2915
parc@mts.net